Why is Social Media Content Development Necessary?
By Anne Roos, Director of Content Development
You can’t afford to ignore marketing your business and products on social media. The top two benefits are increasing exposure and increasing traffic. These activities lead to improved sales. In fact, even with a small investment of time, a whopping 85% of marketers report that their social media efforts gain more exposure for their business. Whether you’re looking for lead generation or increasing brand loyalty, going social does the job.
Social marketing reduces marketing expenses!
Almost 50% of those who spend at least 11 hours per week on social media marketing see lower marketing expenses.
How does marketing on social platforms reduce marketing expenses?
• It costs far less to create meaningful content. Posting to social networks is free! Compared with ad campaigns on TV, radio, magazines and newspapers, and direct mail, advertising for free beats them all. Sure, you could pay for a full-time employee and get the word out via tradeshow exhibits and telemarketing. But will you see a return on your investment using these expensive marketing methods?
• Target specific customers and clients on social media. Trying to reach your customers with TV spots, print advertising, and telemarketing is like shooting a fire hose to put out a match—It’s a lot of extra resources spent to accomplish this task. On Facebook, Twitter, LinkedIn, Google+, and Pinterest, you’ll connect with your specific audience without extra expense.
• Track followers and learn what engages them. Specifically target your message to different audiences to see what turns them on. Run contests, distribute coupons, announce promotions, and update your messages, all for free. Analyze and fine-tune your content for maximum response.
To guarantee monetary results, invest in a content development plan aimed at your social media audience. Align your strategy with your goals and post to the social platforms where your customers frequently inhabit. You’ll experience a wide ongoing market reach that increases customer loyalty and brand awareness exponentially.
The copywriting experts at Moore Than SEO will develop a plan to help you reach over 400,000 local social media users daily. We create consistent copy that is custom-fashioned to connect with your target audience. It’s real-time, lightning-speed marketing.
To receive a free assessment of your Internet presence, your social media program, and all your online marketing efforts contact us at 559-978-4096.