How to Launch a Successful Blog That Your Readers Will Love
The number of subscribers and amount of inbound traffic makeup the metrics to watch for a healthy blog.
How can you create so much interest that new readers are clamoring to subscribe? And how do you intend to get a return in your investment (ROI)?
Your blog is not where you tell your life’s story unless you are a celebrity. Nor is a blog the place to clobber your readers with a hard sell product pitch. Successful blogs grow fast because the authors listen to what their subscribers want to read. If you are only publishing what you want to say, you’ll have a very lonely, unsuccessful blog.
When you build a website, you start out by surfing the internet to check out what your competition is doing. Do the same in preparation for launching your blog. Who else is writing on your topic? Why are their blogs successful? Read the comments below the articles. If those authors have YouTube videos, read those comments, too. What are their readers asking about?
If the same questions are coming up over an over again, that could be your niche. You can be an expert in that arena, covering material that your blogging competition is ignoring. Include a mention of products and services that solve the problems related to your particular niche.
The next step to blog planning is to start writing before your blog goes live.
Here is where content marketing sets the groundwork. Consider:
-
Who do you want to reach?
Create personas of your ideal subscribers. Demographics are important, but also consider what kinds of problems your subscribers will be looking for you to solve in your blog.
-
What will be your voice?
Use language that is familiar with your target audience. Speak as you would to your customers, using the terminology that they use. Long posts are fine, but keep the sentences short and succinct, as if you were having a verbal conversation with your reader.
-
How will you make a return on your investment (ROI) from your blog?
Blogging is a time hog. It takes time to create content that is meaningful and relevant to your subscribers. And new content needs to be posted consistently to keep your readers enticed. What’s the point if you can’t see a return on your time investment?
When executed correctly, your blog will show up in the Google search rankings, driving new readers to your posts. As with your website, SEO needs to be part of the equation. Use the same family of keyword phrases as for your website, and as your blog matures, add new phrases or keywords that bring readers to specific posts.
Never ever duplicate information found elsewhere on the Internet. Duplication can spell the death of your blog in the Google rankings. When quoting, always cite sources, and if you are quoting large sections of content, be sure to get permission. Additional information about the pitfalls of duplicate content can be found here.
Before your blog goes live, flex your writing muscles.
Jump in and brainstorm headlines. Select your favorites, and compose your first five blog articles. Make sure to include a few valuable links to particular web pages or products and services.
Find a “blog buddy” who can proof, edit, and offer useful feedback. Get more feedback from your business colleagues your current customers to confirm that you are on the right track.
If writing content isn’t your thing, feel free to invite guest bloggers to submit posts. However, it’s your blog, and you must make it clear that you have the right to edit or not use any material they submit. Guest bloggers often have their own agendas, submitting material that doesn’t solve your customer’s problems. Their grammar and punctuation can also be substandard. It’s counter-productive to spend hours editing and rewriting guest posts.
When content marketing and technical copywriting aren’t in your wheelhouse, turn to trusted, experienced professionals to craft your online content. Here at Moore Than SEO, we’ll assist you with your blog planning and execution. Beginning with creating personas and investigating your keywords, we’ll create unique articles that bring measured results—More subscribers, more website visitors, and more sales.
Get your blog off the ground—Contact us today at 559-978-4096.
Industrial Manufacturers: Don’t be in the Dark about Organic SEO
By Anne Roos, Content Development
Organic SEO, also known as natural SEO, is Google’s approved way to go about promoting your website.
It’s the tried and true way to allow customers to find you on the Internet. The emphasis is on spreading the word about your website by telling it like it is—posting content that interests your clients on your website and blog, and in social networks. Natural SEO creates a meaningful user experience, offering your website visitors exactly what they are looking for.
The trick is to talk about your industry, company, and products by sharing info that is interesting and relevant. The treat is that it costs less than traditional marketing: Less than trade show exhibits and less than direct marketing. Additionally, you can quickly track behaviors and responses, allowing you to tweak your marketing strategy for better success.
Make your story fascinating, and don’t be scared off by the conversational aspects of posting information.
Consistent content that strikes at the heart of your customer’s needs helps you connect in ways that you never could with traditional forms of marketing. Feed the monstrous hunger that your industry connections want to know: Share videos of your newest technology in action, post user-friendly instructions on your blog about how to use your new products, and share behind-the-scenes information about star employees on Facebook and LinkedIn. The result: More website traffic that leads to new clients and increased sales.
But beware of the dark side of SEO, also known as “black hat SEO.”
Some SEO companies will have you believe that they own exclusive, top-secret formulas for getting your website listed as #1 in the Google Search Engine rankings for your industry. Let them wrap their tendrils around you, and you may see a temporary bump in your rank, but you can’t hide from Google. Google’s search engine spiders peruse the web, and when they come across your site, they will punish you by dropping your website ranking or make it appear invisible to anyone searching for you on the Internet.
Evil, black hat SEO techniques include:
-
Keyword stuffing
Inserting your top keywords throughout your website, blog articles, and social media renders your information difficult to read and irrelevant to your target customers.
-
Unrelated keywords
Throwing in keywords (such as names of celebrities who have never used your products) that have nothing to do with your business, just to attract readers. This strategy certainly will not attract clients interested in your products and services.
-
Content automation
Text in a product review or in your blog comment section that is randomly generated by a bot. It tends to make no sense whatsoever—Real human beings can spot fake text a mile away.
-
Doorway pages
Fake landing pages on websites that are stuffed with keywords to make them easy for search engines to find.
-
Invisible links and texts
These ghostly apparitions are seen as a sign of desperation to attract the attention of search engines, but your website visitors don’t see them. To hide them from warm-blooded humans, the text is posted in a white font set on a white background, the font is set to zero, or a hyperlink is found when clicking something nonsensical, such as a hyphen.
-
Outsourced content creation
SEO writing that is farmed out to people who have no command of English and have no understanding of your industry will save you money in the short-run. But it sends customer loyalty to the grave in the long run.
White hat, natural, organic SEO comes to the rescue.
Here at Moore Than SEO, we take pride on the fact that our team specializes in following the Google rules for search engine optimization. We make it a point to get to know your industry, your products, and what makes your company stand out among your competitors. Our experts have the technical backgrounds to explain how your company ticks to potential clients.
Trust Moore Than SEO to never farm out your content outside of our company, relying on good ol’ American SEO. We understand that you have specific technical information that must be explained with an exacting touch. With our ability to interpret the complex, we create valuable industry-specific website content, blog articles, and social media posts that are share-worthy and click-worthy.
We perform the research to hone in on your niche keywords and keyword phrases. We write copy that includes links within your website to bring customers to the specific information they are seeking. On your website, we add internal links that keep visitors digging for more information on your site. And we never ignore META descriptions and write them to attract the attention of people, not just Google spiders.
Avoid the dark side, the methods that wicked black hat SEO companies are serving up. Don’t bite into that poison apple. Instead, arm yourself with the garlic of white hat SEO, the specialty of Moore Than SEO. All Halloween references aside, we’re here to help you attract new customers and increase client loyalty by sharing the unique information about your products, services, and technologies. Contact us at 559-978-4096 to get started.
A Haunted Mixer—The Halloween Happening Presented by the Clovis Chamber of Commerce
We had so much fun last year that we had to do it again.
Moore than SEO is sponsoring the October mixer again for the Clovis Chamber of Commerce. A Haunted Mixer promises to be the best Halloween-themed business networking event in the Fresno area.
Materialize wearing an ingenious costume at Bitwise Industries’ South Stadium, the state-of-the-art downtown Fresno tech campus, from 5 to 7 pm on Wednesday, October 18th. Boogie on down to the Monster Mash and enjoy a playlist of tunes that go bump in the night. We’re adding fabulous prizes for best costume, door prizes, and more to our cauldron of fun. Costumes are encouraged—Come as yourself and you may scare everyone away!
No freaky foods. No tricks. Fresno’s own Tree of Life Café & Bakery is serving only the yummiest treats at A Haunted Mixer. Make an appearance and be pleasantly surprised.
Don’t be spooked by the haunted theme—this Clovis Chamber of Commerce mixer is the best way to meet local colleagues and start lasting professional relationships. Assemble your own powerful business referral network while bringing credibility to your company. And have fun doing it.
Learn more about the Clovis Chamber, geek out at Bitwise Industries, and discover how we can up your game when it comes to brand recognition. Moore Than SEO supports our local business community by putting you on the map using natural search engine optimization strategies. We never stray to the “dark side” with practices that are punishable by Google penalties. Our content writing and SEO experts create relevant information for your websites, blogs, and social media posts—We are impervious to brain-eating zombies. Call us at 559-978-4096 (we promise not to bite).
Come as you are or terrify us with a costume. Rev up your batmobile, take to the sky with your broomstick, emerge from your crypt, and arrive as if by magic. We’ll conjure up a great time for you at A Haunted Mixer. We look forward to seeing you October 18th!
Manufacturers: How to Increase Your Bottom Line Using an Integrated Marketing Approach
You’ve seen it work across non-technical industries—Retailers grab social media by the horns and get the word out about their products and services, connecting with customers and creating a dialog to drive up sales. But when it comes to industrial marketers, they lag behind. Why is it that only 30% of manufacturing marketers say they are effective at content marketing? (Source: ContentMarketingInstitute.com)
Creating engaging material to attract your target audience is one of the biggest challenges to content marketing. Technical writing that takes an integrated marketing approach meets this challenge by engaging both new and existing customers.
Which marketing strategies have the potential to increase your bottom line in the manufacturing industry?
Deliver meaningful documents into the hands of your target audience
Do you possess a wealth of content in a hard copy format and/or have content hidden on non-searchable, private areas of your website? Put these archived materials to work for you to attract interest in your brand and solidify your reputation. Content development professionals transform old documents, papers, and sales resources into online marketing fuel for increased outreach and awareness.
Ensure your website is as technologically sound as your company’s products
Is your website up-to-date? Is it mobile friendly, viewable on all the latest digital devices? Expert content marketers understand that obsolete website technology puts you at a disadvantage against your competition. Work with technical content marketers to leverage modern tech to fully integrate online marketing tactics.
Create a meaningful, cohesive, quality message across all platforms that resonate with your audience
Are you sending out different messages on different platforms? Solidify your brand by understanding the key phrases that potential customers use to find you online. Create your niche with powerful technical writing, and spread that message across your website, social media, blogs, emails, and beyond. Take that message offline, too, building a one-two punch against your competitors.
To bring this integrated online/offline marketing strategy to full realization, put the technical content writing into the hands of experts. Using effective methods of SEO (search engine optimization), graphic design creation, and social media know-how, you’ll see an uptick in your sales bottom line.
Here at Moore Than SEO, our senior staff has decades of experience understanding and conveying technical concepts. We are attuned to writing for the manufacturing sector to build that competitive edge. Give us a call at 559-978-4096 or drop us a line for your complimentary, no-obligation evaluation of your current marketing presence.
How to Make Video the Hottest Tool in your Marketing Mix
By Anne Roos, Content Development
There’s no question about it—The business world has gone gaga over reaching consumers through video marketing. It’s easy to see why:
U.S. Internet video will account for over 80% of all U.S. Internet traffic within the next two years.
Native videos—videos created or uploaded on social networks to appear in feeds—are seeing even faster growth. (Source: Recode.net)
Native videos, available on Facebook, Twitter, Snapchat, and now Pinterest, make it easier for business to target specific customers on different platforms.
For instance, the majority of videos used on Facebook are native videos, and 90% of profiles and business pages utilize Facebook native videos (Source: Quintly.com)
What was only found on YouTube is now available across most social media platforms.
Video generates more shares than any other type of post on Facebook, tweets containing videos generate 9 times more engagement than text-only tweets, and video ads on Snapchat outperform video ads on all other social media platforms. Video content is also on the rise on Instagram, and Pinterest is jumping on the bandwagon to offer in-stream auto-play video ads. (Source: SocialMediaToday.com)
Consumers click the video “Play” button far more than they click on image ads.
Furthermore, they tend to watch more than 2/3rds of the video, on average. (Source: Dynamic Logic Data)
Over 70% of businesses confirm that videos produce more conversions than any other content marketing format.
Most experienced improved ROI on their video marketing expenditures. (Source: Demand Metric)
The average Internet user spends 88% more time on websites with video than without.
Some 64% of customers are more likely to buy a product after watching a video about it. (Source: codefuel.com).
Besides boosting sales and conversions, videos are great for improved SEO.
Here’s another fabulous statistic: Your company is 53 times more likely to show up at the top of Google search engine results when you have a video embedded on your website (Source: Forrester).
Despite all of these statistics, only 24% of brands currently use online videos to market to customers—A surprising fact given that 65% of Internet users are visual learners. (Source: Forbes)
Videos grab the attention of even the laziest buyers, and they encourage social media sharing. So besides making profits, your videos enhance your brand’s online recognition and reputation. You can easily measure the success of each video, or test run multiple videos on different platforms, to determine which message is most attractive to customers.
This is the obvious opportunity to target your ads to specific demographics, personalizing them for maximum engagement. Entice viewers with interactive content—videos are not just for watching, they are for participating.
How can you ensure that your videos will strike a bond with potential and loyal customers?
Ensure that they touch viewers on an emotional level to set your company apart from your competitors. Here’s how:
- Show a preview of products and services yet to be released—Reveal them slowly, letting viewers in on the big secret over a series of videos. Invite viewers to subscribe to learn more about what’s next on the horizon for your company.
- Let viewers in on the behind-the-scenes action at your company—Show how products are made, introduce viewers to your staff, and take customers on a tour of your facility. Open the doors to your company on a virtual level.
- Demonstrate how products work, right from the box—How-to tutorials display the easy of using your products, helping those who’ve recently purchased and those who are thinking of making a purchase. You’ll be viewed as an expert, in comparison to your competitors.
- Capture clients singing your praises—Filming reviews and testimonials from satisfied customers is a powerful way to attract buyers away from your competition. According to Inc.com, testimonials are more meaningful when viewers can see people delivering them, rather than just reading text reviews.
- Respond to customer questions—Record your detailed answers to questions received via social media. What better way to demonstrate your commitment to prompt customer service?
- Reveal industry news and upcoming trends—Educate your viewers on what’s hot and what’s not. Show them how your company is riding the wave of the newest developments. Customers will choose to buy from you because your company considers the newest innovations in your products and services.
- Amaze your viewers—Have fun, and your viewers will enjoy your videos. Keep this in mind, and you’ll increase the likelihood that your videos will be shared across the social networks. Show something surprising that only your company does. Take your viewers on a trip to your next expo, giving them a peek at what happens in your exhibit booth. Film an employee on a delivery run adventure. Give your video a cliffhanger ending, leaving viewers to wonder, “What’s next?” Demo novel uses for your products that most buyers might not consider.
For your videos to be effective, your video content strategy cannot be separate from you marketing goals. And the video must be professional, or else your company may be viewed as “amateurish.”
This is where Moore Than SEO comes in. Our video marketing service includes a full analysis of your online presence, including a snapshot of how your company fares against your competitors. We’ll assist in developing your video content with a preferred partner for video production with a consistent marketing focus. Finally, we’ll utilize the videos to your advantage, posting them on the social media platforms where your target customers hang out. We aren’t done once the videos are posted—We analyze the performance of your videos, tweaking your customized video marketing strategy to improve results.
Take advantage of this hot social video trend. It only takes one call to our experts at 559-978-4096 to get started. We look forward to helping your company stand out online with video branding.
Enhance Your SEO and Digital Identity with a Mobile-Friendly Website
By Anne Roos, Content Development
Make the most of your digital identity for improved SEO appeal and connection with target audiences!
The Scenario:
You’ve spent countless of dollars and hours getting your gorgeous website up-and-running just the way you like it. It looks great on your office desktop and your business laptop. Then, something fishy happens: You’re on the road and you receive an email, “I can’t see anything on your website beyond your homepage.” Or, “I click to subscribe to your newsletter, and nothing happens.” Or, even worse, you check your web stats and discover that you have few online sales because customers are abandoning their shopping carts.
Hmmm. Your website looks fine on Google Chrome, Firefox, Safari, and other browsers. But when you pick up your smartphone or tablet, your website doesn’t appear, it looks terrible, or it doesn’t work.
The Hard Facts:
- Google’s research found that 61% of mobile device users are unlikely to return to a mobile site that they have trouble accessing, and 40% will go to a competitor’s site instead.
- Conversation rates for smartphones are up by 64% compared to conversion rates for desktops. (“Conversions” are when website visitors complete an action, such as subscribing to a newsletter.) (Source: CMS Report)
- 57% of mobile users respond that they do not recommend businesses with poorly designed mobile websites. (Source: CMS Report)
In the end, when you aren’t visible, barely visible, or give a poor impression of your business on digital devices, you’re missing out on business. New customers can’t find you, and your existing customers quietly jump ship and go to your competition.
These hard facts are reflected in Google’s mobile algorithms. Mobile friendliness figures significantly in Google determines website rankings. Therefore, even if a customer is surfing on a desktop or laptop, your site may not be visible in search engine results if it isn’t mobile friendly.
The Solution:
Enhance your SEO (search engine optimization) and your digital identity (online brand awareness) by going mobile. This does not mean that you need to trash your current website and start all over again!
Research your website’s mobile friendliness.
Check how each page is viewed on a mobile device, looking at it on both tablets and smartphones. Verify that META information is entered on each page to enable the Google bots to find your site. View each individual page of your site, confirming that navigation is working. Click on all actionable buttons to confirm they are in working order.
Use the fast and easy Google Mobile-Friendly Test Page for a free analysis. Just plug in a URL and go. Better yet, receive a free website health assessment to delve into mobile-ready issues and other website hiccups that may be stunting your online competitive edge.
Hold off on making tweaks to your website until you have the whole story about your website’s performance.
Think about how your customers use mobile.
How does it fit into their lives? Which devices are they using? Think of how your website information can be adapted to the small screen. Take advantage of geolocation technologies, such as GPS-enabled apps, to increase engagement with local customers and discover where your customers roam. Mobile-ready websites are about design as much as they are about creating content that is viewable and actionable across all devices.
Reconsider your website content.
On small, mobile screens, your website copy needs to be clear and actionable. Simplify navigation. Avoid Flash and JavaScript to ensure graphics appear as clear on smartphones as they do on desktops. Ensure font size and style are easily readable on both the big and small screens. Post contact info prominently on every page—Make it easy for mobile customers to get in touch with you. When
On small, mobile screens, your website copy needs to be clear and actionable. Simplify navigation. Avoid Flash and JavaScript to ensure graphics appear as clear on smartphones as they do on desktops. Ensure font size and style are easily readable on both the big and small screens. Post contact info prominently on every page—Make it easy for mobile customers to get in touch with you. When design isn’t in your wheelhouse, rely on a professional to get it right the first time.
Satisfy the Google mobile requirements first, and continue to reshape content.
Get a WordPress or an HTML-5 mobile plugin if you aren’t ready to update your existing website.
Many website themes are viewable on all devices. This doesn’t necessarily mean that they look good, though. Before your new or refurbished website goes live, view it on as many devices as possible, and then make final adjustments. Once your site is launched, review your online listings.
Update your SEO strategy
Websites are not “set it and forget it”. They are dynamic because customers’ tastes change and your competition changes. Create a game plan for the use of social media marketing with the hottest keyword phrases that turn on your customers. Regular monitoring of your website’s performance puts you apart from your competitors, and together with social media marketing, develops your digital identity niche. Best of all, it increases your profits, because your audience can find your business wherever they roam.
Here at Moore than SEO, we specialize in website and content development that satisfies Google’s best practices and increases brand identification and reputation. Not mobile-friendly? Get started by contacting us at 559-978-4096 for your complimentary website health assessment.
Co-founder, Shel Moore, To Talk Search Marketing at Clovis Chamber of Commerce Leads Club
We’re excited to share that our co-founder and CMO, Shel Moore, will be speaking at today’s Clovis Chamber of Commerce MAP Leads Club. Search marketing is a broad subject, and for today’s topic, Shel really wants to hone in on the most actionable tips. So, we’ll stick to some basics in this post and also provide some deeper links to more detailed educational resources. The topic of today’s discussion is, “10 Minute Local SEO Tips.” We hope you’ll find value in the additional resources listed below. We thought a quick blog post summary would be the perfect way to share this talk’s highlights with the Chamber Leads Club.
Top Takeaways from This Afternoon’s Talk:
Always start by installing Google Analytics on your website. Without Analytics you are operating blindly and without any data to guide yo
u. There is a detailed walkthrough that includes a video tutorial on Google’s website here. (Now, we fully understand that this one can’t really be completed in 10 minutes, however it’s well worth the time invested.)
Take the time to setup your business on Google My Business! Without this step, your business will not show up on Google Maps in search results. It’s easy – get started at Google.com/business right now. Complete your profile – include your hours, location, phone number, email, website, photos, about us text and more!
Go through the process to verify your listing with Google. You can choose between two methods of verification – phone call & by mail. If you’re hoping to complete this step in 10 minutes or less, we recommend the phone, but you’ll need to complete this during Google’s open hours. If you choose verification by mail, you will receive a postcard in the mail at your listing location that contains a code you enter into your account to prove verification. This step must be completed before your Google listing & map are fully completed. Click here & scroll down to access the portion of Google’s page that steps you through the verification process
Is your website truly mobile friendly? If you’re not sure you can check through Google’s Mobile-Friendly test. Mobile-Friendliness is about so much more than simply viewing a website on your phone. Today, Google evaluates a website’s attributes and how they relate to overall readability and navigation ease-of-use. (How big is the text, how long do pages take to load, where are navigation prompts located, etc.) If your website doesn’t pass Google’s test then you need to do some serious thinking about how to update your website – it’s critical for improved search ranking. Are you considering a website refresh? If you are, read our white paper for extra help in navigating this process.
Looking to Dive Deeper? Here Are Some More Great SEO Tips and Explanations:
Read 5 Fast and Easy SEO Growth Hacks to Improve Your Website In 2017
How to Remove the Cobwebs from your Website
Why Are Google Analytics Important for Web Development?
Top SEO Tips for Successful Website Promotion in 2017
Life After Penalty – What’s the Prescription for Restoring Website Health?
What makes a website page SEO-perfect?
(Infographic for visual-learners.)
There are a large number of factors to be certain, however, we’ve made the breakdown easy as pie in our “Anatomy of an Optimized Web Page” infographic. Follow along & start improving your website right away!
Our Holiday Gift to You—Top SEO Tips for Successful Website Promotion in 2017
Happy Holidays! Merry Christmas! Happy Chanukah! Happy Kwanza! Happy Festivus! And Happy New Year from the entire staff here at Moore Than SEO!
No matter how you celebrate the holiday season, this is the perfect time to regroup and dive into successful website promotion strategies to get ahead of your competition in the New Year.
Our gift to you is…drumroll please…Our New Years top SEO Tips! This list is designed to increase brand awareness of your company across the internet.
1. Stay current on Google analytics trends.
What keeps your website in good favor with Google, and what can cause your website to drop off the first page of search engine results? Find out about Google’s cast of characters and the latest Penguin update. Review your present site and make corrections to avoid Google penalties, and take note of how to skirt penalties before launching a new site.
2. Take the temperature of your present online competitive climate.
Know how your business can create a niche in your industry. This measurement of Strengths, Weaknesses, Opportunities, and Threats (SWOT assessment) is the starting line for low and high tech SEO alike. Even if you completed a SWOT assessment this year, check your business climate again to lay claim of your product niche for the New Year.
3. Create or update your buyer personas to remain relevant to your customers.
Your customers’ wants, needs, and regular hang-outs change according to your industry’s competitive climate. Having an understanding of your target customers, beyond simple demographics, helps you target content to attract them to buy. Use our Developing Buyer Personas DIY Worksheet to improve online engagement, and thus, improve your website rankings.
4. Get to work using our 5 Fast and Easy SEO Growth Hacks.
Have you installed Google Analytics on your website? Are you regularly refreshing META information for each of your pages? Are links to your social media profiles integrated throughout your site? Is your site free of duplicate content? Is your location and contact info plainly visible throughout your website? If this is all new to you, or you’re just getting started with your new website, download our free white paper to get SEO right the first time.
5. Refresh your content.
Double-check to ensure your website content is not duplicated elsewhere on the internet, or duplicated within you’re the pages on your website (use copyscape.com to check your web page content for free). Duplicate content has a negative impact on your website’s performance in search engine rankings. Update your content to make it fresh and unique. Not a writer? Use our tips for online writing and formatting. Create content that leads your target customers to your website, delivering a visible digital identity for your company, your products, and your services.
These five steps form the launching pad for improved SEO results in the New Year.
It’s a lot of material to digest. No wonder savvy business owners elect to turn to SEO experts to avoid taking missteps and incurring Google penalties. We’re here to help. Our SEO team steers you in the right direction, creating a sound online reputation for your brand. Our goal is to drive your target customers to your website where you can close the sale.
Get started with successful web promotion in 2017 and beyond. Contact our SEO experts today for a free website health assessment, and give us a call at 559-978-4096 to discuss your SEO goals for the New Year. We look forward to hearing from you!
How to Remove the Cobwebs from your Website: Use the Best SEO and Social Media Marketing Practices
By Anne Roos, Director of Content Development
Google is all over the Internet—Their robots scan websites like modern-day body snatchers. Google’s search engine can send your website ranking to the grave with penalties, or it can have the power to resurrect your website from an untimely death.
Yes, we’re talking in Halloween terms, as Google updates can be scary. Google just announced their newest character in their core algorithm this fall season.
You may have heard of Penguin, which was first launched in 2012, and the newest update is now in real-time. What does this mean for you? If you haven’t resorted to SEO tricks, you’re safe from Google’s wrath. But if you don’t understand search engine optimization, you may be in for a frightful surprise in the way of Google penalties.
This real-time Penguin update means that your search engine rankings can change whenever Google updates info about your site, making any updates quickly noticeable. The trick: Google is now more focused on toxic links on your site. The treat: You can recover from Google penalties faster.
The hair-raising thing about real-time Penguin is that you won’t necessarily receive word that your site is penalized—You’ll only know by a sharp decline in website traffic and a downturn in rankings for your keywords.
If all this talk of Google’s Penguin Algorithm makes you go brain-dead, we’re here to save you from the Google zombies.
You can use the newest Penguin update to your favor:
• Follow organic SEO practices—Quality content that is relevant to your target audience is key in both your website design and your social media marketing strategy. Outgoing links to other pages must add value to your core audience. Incoming links from social networking profiles connect customers to pages embedded within your website, not just your home page. And always avoid duplicating content from other pages within your site or form other sources on the Internet. Visit our primer for avoiding Google penalties for more specifics.
• Incorporate smart website design practices—Consider revamping your page layout to optimize the placement of text, meta titles and descriptions, select great keywords, and develop a graphic and content niche to stand out from your competition. Redesigning your current site? Discover how tweaking your graphic design and text can make a difference. Launching a new website? Read our white paper to get it right the first time.
• Perform regular audits of your entire website—Monitor your ranking positions in the Search Engine Results Pages (SERPs), and track keyword performance for all of your pages, not just your homepage. Audit the backlinks on all of your web pages, too. Learn the importance of Google Analytics to developing a Penguin-proof website.
If casting the cobwebs from your website still puts the fear into your soul, we have the magic potion. Here at Moore than SEO, we offer a complimentary, no-strings-attached website assessment, based on comparison with your online competition. We’ll flag any Google infringements, and we’ll recommend a customized strategy to meet your particular objectives. Contact us today at 559-978-4096 to rid your site of the warts that cause Google’s penguins to put an evil spell on your website.
Moore Than SEO Presents a Haunted “Mixer & a Movie” Night
Event marketing is fun, not scary.
That’s what we’re out to prove this month with a Halloween-themed mixer with the Clovis Chamber of Commerce. It’s part of our integrated marketing mix that combines online social media marketing and offline networking. Get into the spirit of building business connections and referrals, and win fantastic door prizes, too!
The festivities unfold at Bitwise Industries South Stadium on Wednesday, October 19th, from 5-7 pm, with appetizers, refreshments, and popcorn ahead of movie night! Sample brews from Tioga-Sequoia Brewing Company. Enjoy some delicious specialty sandwiches from the newest Deli Delicious location in downtown Fresno. And make sure to wear your spookiest costumes to strike your most frightening pose in the photo booth provided by Foto Fabulous Photo Booth Rentals.
We’d also like to give a very special, “Thank you,” to the many local companies that helped us put this mixer together, including:
Help us celebrate our official Ribbon Cutting at 6:15. Then stick around—Don’t return to the dark just yet. Settle in to a screening of the classic Alfred Hitchcock movie, “The Birds,” in the new John W. Dodson Theatre. (Please note: Due to the special screening of, “The Birds,” our event will provide extended hours to ensure those who participate may finish the film.)
Bitwise South Stadium is located at 700 Van Ness Avenue in Fresno. Bitwise is our home office for all our SEO activities and more. We encourage you to attend our Mixer & a Movie, and strike up a conversation with our team while promoting your business and engaging with local professionals. Not only will this be an evening of fun—It’s also an evening to make new business connections.
As with all proven social media strategies, you can’t attract customers when you are invisible as a ghost. Make an appearance and attend our October 19th Mixer & a Movie. We look forward to seeing you, in the flesh!
Searching for more information about our social media management strategies? Find out how to reach your customers wherever they roam—We even provide our own short movie (not scary) to introduce you to what going social is all about. Meet our team of social marketing experts ahead of the mixer. Then give us a call at (559) 765-6651—We take the fear out of attracting new clients to your brand.
