Blog

By Anne Roos, Director of Content Development

Social networking is not just for those who want to share family photos and review of their latest dining experiences. Industrial manufacturers are using social media marketing to reach new customers and clients. But that’s not all. Tech firms that use social media marketing experience greater customer loyalty while bolstering their own online reputations.

Search engines take notice when people talk about your company on social media. Start with a social media marketing SEO plan of action. Where will you post and how often?

What will you post? Your information must be handled with finesse. If you approach social networking with a sell, sell, sell attitude, you’ll only come off as a used car salesman. Social networking is about connecting.

Develop web pages and blog articles that contain interesting information to share with your social media audience. This increases your website conversion rate, the percentage of people who land on your page who decide to contact you for more information or buy a product on your page. The conversion rate is the proof that you are receiving a return on your time spent on social networking.

Tech firms and industrial manufacturers have a wealth of information to post that will generate interest in your company’s products and services. Here is just a short list:

• Product launches—Reveal the benefits of your innovative technology.

• Partnerships—Announce new collaborations and how this is of benefit to customers and clients.

• Attendance at events and conferences—Notify your audience that they have an opportunity to meet representatives from your company. Share photos and videos of your team in action at industry events. Give a glimpse of what happens behind the scenes to let target audiences see more of your brand’s underlying personality.

• Industry information—Educate your readers about updates in regulations and how your products comply.

• Inform newbies—Offer basic facts for those new to your industry to make you and your company look like experts.

Social media marketing takes time to develop, and it takes time to implement. Rely on copywriters who are expert at producing marketing content and shaping SEO success for technical and industrial firms. Here at Moore Than SEO, we devise and execute your social media marketing plan with your brand awareness goals in mind. Contact us at info@moorethanseo.com or 559-978-4096.