Social Media Advertising

Posted by in Paid Advertising, Social Media

By Shel Moore, Co-Owner & Chief Marketing Officer

Don’t Be Afraid To Play! Experiment With Social Media Advertising Menus To Learn A Lot!

Ever wondered how many relevant users exist on a particular social media platform? If you’ve been tempted to explore the potential of such online advertising resources, we encourage you to give it a shot. It’s absolutely free to investigate the target audience on Facebook, LinkedIn, and even Twitter. What better way to fully understand a brand’s online potential then to uncover the mystery of target prospects and where they regularly hang out, socially speaking that is.

There is much to learn when going through the motions of setting up an advertising campaign on any social media platform. You can get a feel for the number of relevant users by a geographic location as well as interest. In fact, today, most social media advertising comes with the ability to specify very granular filters that drill-down to the most relevant target audiences with a few simple mouse clicks.

We recommend keeping notes as you go through this process. You’re likely to think of several interests and keywords that you will want to recall in the future. Jot these down on a Word doc or notes file for future reference; besides you may even decide that you’d like to give a real advertising campaign a try. It’s possible to execute test advertising on both Facebook and LinkedIn for as little as $5 to $10 dollars.

Many people have received emails from Facebook, LinkedIn, or Twitter offering free credits for advertising. Take advantage of these offers when they come around. Quite often these email promotions give you $50 of free advertising. Why not take advantage of this free promotion for your business? Additionally, many ISPs also provide a series of special promotions for new accounts and may include credits for free advertising on Google AdWords, Facebook, and other popular online venues.

As we enter a new year, take this time to get off the fence about experimenting with online advertising. Do the free research to gain insight for connecting with your best prospects, understanding where they hang out online, what interests they have in common, and any other useful psychographic detail you can glean from social behavior. Use that Facebook or LinkedIn ad credit the next time the opportunity rolls around. What have you been waiting for? There’s really nothing to lose – and truly so much to gain.

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Shel Moore has over 20 years of experience working in marketing communications. Her career has spanned across many industries and audiences - providing a comprehensive background serving tech, industrial manufacturing, consumer, business-to-business, and even government markets. Shel is passionate about the benefits of marketing and wants to help business owners and individuals gain an edge in their competitive marketplace through social media education and providing exceptional professional services.