Although Google Plus may not be a preferred social platform today, it’s still very important for websites working toward gains in search marketing efforts. Why is this network so important? The answer is quite simple. Google, of course, prefers their own social networking product and although it’s one of the less popular players in the social marketplace, it offers a range of benefits in terms of good SEO practices.

Get started in Google+ by creating an account. If you have a Gmail account, you may already possess a Google Plus profile and not even realize it. Once you’ve created an account, you’ll want to optimize it with well thought text about your business and then create a business page to establish a larger G+ presence. In Google Plus, your individual profile is nearly as important as your business page and growth will require some finessing of both the user account and business page as necessary.

Within Google Plus business owners will find a number of helpful communities to connect and socialize – creating greater interest in their business, recent innovations, and shared industry news. Spend some time searching through these possibilities and join those that are relevant and informative. Posted content should consist of a variety of linked articles, web pages, visuals, and videos to generate maximum interest.

By joining these communities, your business page will gain exposure and followers over time. Successful Google Plus marketing involves continuous posts of meaningful and engaging content that are shared within targeted relevant communities. Remember to also integrate your social media profiles on your website for maximum exposure and opportunity.

If you’re searching for a bit of help with your social media strategy, contact us to discuss a custom social marketing program for your business. We can help you to define which networks are most important to your target audiences and develop meaningful content that connects with both prospects and customers.