christmas graphic about social media

Don’t Take a Vacation from Social Media Marketing Over the Holidays

Posted by in Digital Marketing, Social Media

By Anne Roos, Director of Content Development

Many of your potential clients make last-minute purchasing decisions before the end of the year to include their investments in this year’s taxes. This means that the holidays are no time to slack off on your social media marketing efforts.

In fact, potential clients may actually have more time to read your posts as their work winds down for the holidays. Make the most of this time of year to reach customers who need a year-end tax write-off, as well as customers who are considering investment options for their budgets in the New Year. This is also the perfect time of year to express thanks to your current clients for their loyalty. Here’s a brief guide to making the most of your holiday social networking:

  • Stay the course—Keep your current social media plans while dressing them up for the holiday season. Add holiday graphics, and include photos demonstrating that your company is still open over the season. Offer clients ideas of how they can use your products and services this time of year.
  • Inspire shopping ideas—Make your content visually appealing. This time of year, most people are in shopping mode. Utilize Pinterest, even if your company offers technical services rather than products. Infographics, for instance, are still of interest over the holiday season.
  • Personally thank loyal customers—Use social media to send special holiday greetings. Make a video thanking customers and post it on your website, YouTube, and Facebook. Mention the years they have been with you while social networking. Post links to their pages and spread the goodwill. If you send customers to them, they are bound to refer customers to you.
  • It’s the time to talk about supporting worthy causes—If your company is a non-profit, or if it regularly puts aside a portion of profits for charity, this is the perfect time of year to mention this in your social marketing. Use social media as a force for good while cementing your company’s online reputation.
  • Continue creating interesting, relevant content—Offer suggestions that are of interest to your customers, and add a seasonal holiday slant on them. If you are offering specials, hosting events, exhibiting at upcoming seminars, and have other news, weave this information into your posts. Always use original copy, and you will continue to meet SEO goals.

Keeping your social media marketing fresh and original, geared to reach new clients and customers over the holidays, is a special craft. Turn to our marketing gurus here at Moore Than SEO to create social networking posts that produce results through the New Year. Reach us at 559-978-4096. Seasons Greetings from Chris, Shel, Anne, and our entire staff at Moore Than SEO.

 

 

Title graphic with movie theater chairs

Looking to Create Social Media Content that Engages?

Posted by in Content Marketing, Digital Marketing, Social Media, Social Media Analytics

By Shel Moore, Co-Owner & Chief Marketing Officer

Check Your Twitter Audiences Analytics for Useful Insight

If you haven’t taken the time to check out your Twitter Analytics, you’re missing out. As with Facebook, the amount of data revealed is dependent on the total number of followers an account possesses – more followers equal more insights.

In this post, we’re only going to focus on the Audiences portion of Twitter Analytics. There is so much good stuff in here that you can use to fine-tune your social media marketing. It’s high time you dug in and learned more about what you might be missing.

At the lowest end of the scale, new accounts and those with less than 199 followers won’t see much more than general follower growth. However, this starts to change once you hit the 200+ mark. Accounts with over 200 followers will gain the ability to view:

  • General interests
  • Gender
  • Country
  • Region

If you have 600+, then you’ll enjoy a wide range of deeper insights, including:

  • General interests
  • Gender
  • Country
  • Region
  • Wireless carrier
  • Language
  • TV genres
  • Wireless devices
  • Household income
  • Net worth
  • Marital status
  • Home ownership
  • Political
  • Credit card holders
  • Aftermarket auto buyer types
  • Consumer goods purchases

As with many platform insights, much of the data reported is based on an estimate and not intended to be considered official. Yet, there is so much that can be learned in reviewing this detail. Twitter even enables the addition of a comparison audience with a variety of filters. See how your followers compare to other Twitter users by personas, demographics, lifestyle, consumer behavior, and mobile footprint.

Comparison-Audience-Personas

Are you posting content that aligns with the interests revealed? Can you discover some relatable content topics that you might not have considered? Let’s look at an example together and consider how you might put this information to use in your marketing.

Twitter-Audiences-Interests

In this example, we can see that the top three interests of this account’s followers include business & news, comedy (movies & television), and politics & current events. Consider the stream of information you regularly post and share then determine if you’re right on the money – or perhaps missing the mark a bit. By the interests provided here, it might be worth considering the inclusion of content focused on health/mind/body and entrepreneurship due to the evidence of interest in such topics.

Here is a glimpse of the Lifestyle tab for a different account. Upon reviewing this example, it’s easy to see that followers are interested in technology, tech news, and business news primarily. However, there are some opportunities to appeal to those with interests in entrepreneurship, politics, and marketing. This account may wish to bring more of these topics into their posting mix for improved engagement. Additionally, viewing the TV Genres reveals that it’s likely this follower audience would enjoy some sports content as well as posts related to current drama and reality shows.

Twitter chart showing online buyer data

Dive in today & start evaluating the effectiveness of the content you’re actively posting. Are you providing a stream of information that’s aligned with your followers? Or, do you need to tweak your efforts to greatly improve engagement for your brand? It’s free to establish a Twitter Analytics account & log-in. Once you’ve completed the basic setup, you’ll be able to access this anytime from the Profile & Settings area of your account. Spend some time becoming familiar with all the analytics available inside Twitter and become smarter with your social media marketing.

Creating social media content

Why is Social Media Content Development Necessary?

Posted by in Content Marketing, Digital Marketing, Social Media

By Anne Roos, Director of Content Development

You can’t afford to ignore marketing your business and products on social media. The top two benefits are increasing exposure and increasing traffic. These activities lead to improved sales. In fact, even with a small investment of time, a whopping 85% of marketers report that their social media efforts gain more exposure for their business. Whether you’re looking for lead generation or increasing brand loyalty, going social does the job.

Social marketing reduces marketing expenses!
Almost 50% of those who spend at least 11 hours per week on social media marketing see lower marketing expenses.

How does marketing on social platforms reduce marketing expenses?

• It costs far less to create meaningful content. Posting to social networks is free! Compared with ad campaigns on TV, radio, magazines and newspapers, and direct mail, advertising for free beats them all. Sure, you could pay for a full-time employee and get the word out via tradeshow exhibits and telemarketing. But will you see a return on your investment using these expensive marketing methods?

• Target specific customers and clients on social media. Trying to reach your customers with TV spots, print advertising, and telemarketing is like shooting a fire hose to put out a match—It’s a lot of extra resources spent to accomplish this task. On Facebook, Twitter, LinkedIn, Google+, and Pinterest, you’ll connect with your specific audience without extra expense.

• Track followers and learn what engages them. Specifically target your message to different audiences to see what turns them on. Run contests, distribute coupons, announce promotions, and update your messages, all for free. Analyze and fine-tune your content for maximum response.

To guarantee monetary results, invest in a content development plan aimed at your social media audience. Align your strategy with your goals and post to the social platforms where your customers frequently inhabit. You’ll experience a wide ongoing market reach that increases customer loyalty and brand awareness exponentially.

The copywriting experts at Moore Than SEO will develop a plan to help you reach over 400,000 local social media users daily. We create consistent copy that is custom-fashioned to connect with your target audience. It’s real-time, lightning-speed marketing.

To receive a free assessment of your Internet presence, your social media program, and all your online marketing efforts contact us at 559-978-4096.

Social media thought bubble

Have You Made Your Social Media New Year’s Resolution Yet?

Posted by in Digital Marketing, Social Media

By Shel Moore, Co-Owner & Chief Marketing Officer

Here’s how you get more social in 2015!

It’s that time of year again and everyone’s excited about a fresh start with endless possibilities. As experienced digital marketers, we feel it’s our duty to remind business owners of the importance of branching out socially in the new year. Make certain your business commits to social media promotion this year and beyond – you won’t believe what you’ve been missing.

If you live in the Clovis or Fresno, California region, you’ll likely be astonished to know that over 400,000 locals engage socially every day on Facebook and LinkedIn! Instagram is fast-becoming a popular platform to share and communicate both personal and business matters. If you’re curious, just do a quick search of the hashtags #clovisca #fresnoca #cloviscalifornia #fresnocalifornia to see a variety of local updates. If you’re somewhere else in the United States, then you should know that social media participation is growing exponentially all around America and beyond. Don’t miss out on this unique opportunity to increase your branding reach.

One of the biggest questions we encounter from others is how to create content that is engaging and meaningful for prospects and customers. We thought a list might be helpful in getting you started on the right foot this year. Let’s make this the year we spread more awareness, gain increased engagement, and ultimately grow our business profit for sustainable success!

Here are some great idea starters for your social media planning:

  • Create content that addresses a subject-area that provides solutions for common customer pains.
  • Share behind-the-scenes photos, stories, and information from your internal team.
  • Create helpful infographics and visual content that simplify complex processes or provide brief explanations of benefits.
  • Create a monthly editorial calendar to plan your social media postings each month. Make note of upcoming holidays, events, and other dates that require special attention and promotion.
  • Share links to helpful resources, articles, and more.
  • Post interesting information on products and services – especially highlighting those with unique applications or uses.
  • Post a trip down memory lane – participate in “Throwback Thursdays” by sharing throwback photos of your internal team, business milestones, and more.
  • Recommend your followers check out another expert on social media.
  • Share humor – it’s always appreciated.
  • Connect socially with co-marketing partners by commenting, liking, and sharing relevant information.
  • Profile an employee or team member – everyone enjoys learning more about the individual personalities behind a brand. This adds more authenticity to your posts.
  • If you’re a retail business, hold a flash sale – share exclusive coupons and offers via social media.
  • Do you have a service-based business? Why not offer and promote a free download for a white paper, e-book, worksheet, or other useful resource?
  • Respond to a popular FAQ (Frequently Asked Question).
  • Ask your fans for help and ideas. They will appreciate the involvement and that you respect their input.

Best wishes from all of us for a wonderful & prosperous New Year!

Social Media Advertising

Posted by in Paid Advertising, Social Media

By Shel Moore, Co-Owner & Chief Marketing Officer

Don’t Be Afraid To Play! Experiment With Social Media Advertising Menus To Learn A Lot!

Ever wondered how many relevant users exist on a particular social media platform? If you’ve been tempted to explore the potential of such online advertising resources, we encourage you to give it a shot. It’s absolutely free to investigate the target audience on Facebook, LinkedIn, and even Twitter. What better way to fully understand a brand’s online potential then to uncover the mystery of target prospects and where they regularly hang out, socially speaking that is.

There is much to learn when going through the motions of setting up an advertising campaign on any social media platform. You can get a feel for the number of relevant users by a geographic location as well as interest. In fact, today, most social media advertising comes with the ability to specify very granular filters that drill-down to the most relevant target audiences with a few simple mouse clicks.

We recommend keeping notes as you go through this process. You’re likely to think of several interests and keywords that you will want to recall in the future. Jot these down on a Word doc or notes file for future reference; besides you may even decide that you’d like to give a real advertising campaign a try. It’s possible to execute test advertising on both Facebook and LinkedIn for as little as $5 to $10 dollars.

Many people have received emails from Facebook, LinkedIn, or Twitter offering free credits for advertising. Take advantage of these offers when they come around. Quite often these email promotions give you $50 of free advertising. Why not take advantage of this free promotion for your business? Additionally, many ISPs also provide a series of special promotions for new accounts and may include credits for free advertising on Google AdWords, Facebook, and other popular online venues.

As we enter a new year, take this time to get off the fence about experimenting with online advertising. Do the free research to gain insight for connecting with your best prospects, understanding where they hang out online, what interests they have in common, and any other useful psychographic detail you can glean from social behavior. Use that Facebook or LinkedIn ad credit the next time the opportunity rolls around. What have you been waiting for? There’s really nothing to lose – and truly so much to gain.

industrial conveyors

Industrial Marketing

Posted by in Industrial Marketing, Social Media

By Anne Roos, Director of Content Development

Social networking is not just for those who want to share family photos and review of their latest dining experiences. Industrial manufacturers are using social media marketing to reach new customers and clients. But that’s not all. Tech firms that use social media marketing experience greater customer loyalty while bolstering their own online reputations.

Search engines take notice when people talk about your company on social media. Start with a social media marketing SEO plan of action. Where will you post and how often?

What will you post? Your information must be handled with finesse. If you approach social networking with a sell, sell, sell attitude, you’ll only come off as a used car salesman. Social networking is about connecting.

Develop web pages and blog articles that contain interesting information to share with your social media audience. This increases your website conversion rate, the percentage of people who land on your page who decide to contact you for more information or buy a product on your page. The conversion rate is the proof that you are receiving a return on your time spent on social networking.

Tech firms and industrial manufacturers have a wealth of information to post that will generate interest in your company’s products and services. Here is just a short list:

• Product launches—Reveal the benefits of your innovative technology.

• Partnerships—Announce new collaborations and how this is of benefit to customers and clients.

• Attendance at events and conferences—Notify your audience that they have an opportunity to meet representatives from your company. Share photos and videos of your team in action at industry events. Give a glimpse of what happens behind the scenes to let target audiences see more of your brand’s underlying personality.

• Industry information—Educate your readers about updates in regulations and how your products comply.

• Inform newbies—Offer basic facts for those new to your industry to make you and your company look like experts.

Social media marketing takes time to develop, and it takes time to implement. Rely on copywriters who are expert at producing marketing content and shaping SEO success for technical and industrial firms. Here at Moore Than SEO, we devise and execute your social media marketing plan with your brand awareness goals in mind. Contact us at info@moorethanseo.com or 559-978-4096.